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Strategic advisory services Samrat Gupta

Samrat black and white

key skills:

  • Market-based sanitation  
  • Sanitation as a Business  
  • Business development  
  • Sanitation technology development 


  • English
  • Bengali
  • Hindi

Samrat Gupta Market systems development specialist 

Samrat is an advocate for market-based sanitation solutions in India with 12 years of experience in business development and eight years of experience focused on sanitation development. Samrat has supported programs throughout India in operations management, financial management, sales growth, and business generation. Since 2012, Samrat has been invested in implementing market-based solutions to sanitation issues in India, promoting entrepreneurs to develop and launch new sanitation technologies, and strengthening the sanitation value chain through the development of more than 100 sanitation micro enterprises 

Samrat joined Water For People as the Business Opportunity Analyst in 2015providing technical support to all Water For People’s sanitation initiatives in India. He is experienced with market testing of sanitation products and services such as the modified gulper, tiger toilets, polymeric membrane-based pit life extenders, modular toilets, and modular septic tanks. He is also trained in pit characterization with Ball-penetrometerscope and has conducted over 100 pit characterizations in rural West Bengal and BiharIn addition to providing technical assistance, Samrat supports businesses and entrepreneurs to develop sanitation financing delivery mechanisms through microfinance institutions, federations, and farmer producer organizations. Samrat has helped businesses and the expansion of sanitation technologies throughout India by understanding and ensuring all necessary components of the value chain and market are addressed to maintain profitable and sustainable sanitation solutions.    

Samrat has a Master’s in Business Administration from the Indian Institute of Forest Management, Bhopal in India and a Bachelor’s in Electronics and Communication from Nagpur University in India.  

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