{"id":1612,"date":"2018-07-06T23:20:00","date_gmt":"2018-07-06T23:20:00","guid":{"rendered":"https:\/\/washsector.waterforpeople.org\/?p=1612"},"modified":"2022-05-23T11:10:25","modified_gmt":"2022-05-23T18:10:25","slug":"the-blue-piece-of-plastic-thats-changing-lives","status":"publish","type":"post","link":"https:\/\/thewashroom.waterforpeople.org\/es\/the-blue-piece-of-plastic-thats-changing-lives\/","title":{"rendered":"La pieza de pl\u00e1stico azul que est\u00e1 cambiando vidas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Piensa en tu ba\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora piense en ello con moscas y olores que nunca desaparecen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la realidad para millones de personas en todo el mundo que usan letrinas a cielo abierto. En Water For People, parte de proporcionar servicios de saneamiento seguro significa ayudar a las familias a tener ba\u00f1os asequibles e higi\u00e9nicos que sean deseables, porque si realmente&nbsp;<em>me gusta&nbsp;<\/em>su ba\u00f1o, es m\u00e1s probable que lo usen y lo mantengan. Para lograr este objetivo, Water For People est\u00e1 probando constantemente nuevas tecnolog\u00edas e ideas de saneamiento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que ahora volviendo a los olores y las moscas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2014, Water For People present\u00f3 una peque\u00f1a tecnolog\u00eda de saneamiento de pl\u00e1stico azul: la SaTo Pan (abreviatura de Safe Toilet Pan). Es una bandeja de pl\u00e1stico que se coloca sobre el orificio de una letrina, creando un sello entre el pozo y el aire libre que evita las moscas, los insectos y los olores. Este sello evita la propagaci\u00f3n de enfermedades y mejora la seguridad y la conveniencia de las letrinas a cielo abierto, una doble victoria.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3544\" src=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-1024x683.jpg\" alt=\"\" class=\"wp-image-3544\" srcset=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-1024x683.jpg 1024w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-300x200.jpg 300w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-768x512.jpg 768w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-1536x1024.jpg 1536w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-scaled.jpg 2048w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-16x12.jpg 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3545\" src=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-1024x683.jpg\" alt=\"\" class=\"wp-image-3545\" srcset=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-1024x683.jpg 1024w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-300x200.jpg 300w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-768x512.jpg 768w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-1536x1024.jpg 1536w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-scaled.jpg 2048w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-20-16x12.jpg 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las familias que han instalado SaTo Pans han notado un gran cambio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>&quot;Cuando sol\u00eda tener un ba\u00f1o abierto, las moscas estaban en todas partes&quot;, dice Divine Uwamurera, que vive en el distrito de Gicumbi, Ruanda. &quot;Las moscas llegaron en platos, entraron en la casa, volaban afuera. Pas\u00e9 la mayor parte del tiempo en el hospital recibiendo tratamiento para gusanos y otras enfermedades relacionadas, pero ahora ya no es el caso&quot;.<\/em> <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divine dice que la mejor parte de SaTo Pan es que no tienes que ser rico para pagarlo. Por solo $8, las familias con letrinas de pozo ahora pueden tener una soluci\u00f3n que es como un inodoro. SaTo Pans es una soluci\u00f3n simple y muy asequible para mejorar el saneamiento de los hogares, incluso para las comunidades m\u00e1s pobres y rurales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando el env\u00edo inicial de sartenes SaTo lleg\u00f3 a \u00c1frica, Water For People comenz\u00f3 a probar si este producto se ajustaba a las necesidades del mercado y si prosperaba en el mercado de saneamiento. Water For People prueba tecnolog\u00edas de saneamiento como SaTo Pans en tres etapas: prueba de ideas, pruebas de mercado y pruebas de escala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prueba de ideas:&nbsp;<\/strong>En los tres pa\u00edses africanos donde trabajamos, Malawi, Ruanda y Uganda, identificamos algunos hogares interesados en SaTo Pan e instalamos el producto en sus letrinas. Parte de esta etapa fue descubrir c\u00f3mo instalar los SaTo Pans, ya que los alba\u00f1iles no estaban familiarizados con este nuevo producto. Obtuvimos comentarios de los clientes sobre las ventajas que vieron, y r\u00e1pidamente se hizo evidente que este era un buen producto. En esta etapa tambi\u00e9n probamos modelos de precios, asegur\u00e1ndonos de que el SaTo Pan fuera asequible despu\u00e9s de tener en cuenta los impuestos de importaci\u00f3n y las tarifas de transporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prueba de mercado:&nbsp;<\/strong>Colocamos el SaTo Pan en ferreter\u00edas para ver qu\u00e9 tan bien se vender\u00eda en el mercado, y los equipos en \u00c1frica llevaron a cabo actividades de mercadotecnia a trav\u00e9s de reuniones comunitarias, volantes, anuncios de radio y televisi\u00f3n, y presentaciones itinerantes. Despu\u00e9s de que Water For People despert\u00f3 la conciencia inicial, el boca a boca se hizo cargo y la popularidad de SaTo Pans comenz\u00f3 a extenderse. Tambi\u00e9n realizamos sesiones de comentarios de los clientes para comprender mejor la experiencia del cliente y recibimos comentarios continuos de que las familias estaban extremadamente satisfechas con el producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prueba de escala:&nbsp;<\/strong>En esta etapa, probamos si la idea o la tecnolog\u00eda es escalable m\u00e1s all\u00e1 de un mercado. Con SaTo Pans, el escalado ya hab\u00eda comenzado en Uganda con un productor local, Crest Tanks. En Malawi y Ruanda no hab\u00eda productores locales, por lo que esta prueba de escala implic\u00f3 la vinculaci\u00f3n de empresarios con fabricantes externos. Capacitamos a m\u00e1s alba\u00f1iles en la instalaci\u00f3n de SaTo Pans y continuamos haciendo presentaciones itinerantes para promocionar el producto. SaTo Pans comenz\u00f3 a despegar. Hoy, hasta cierto punto, el marketing y las ventas de SaTo Pan est\u00e1n fuera del alcance de Water For People, que es el objetivo final de las innovaciones en saneamiento. Cuando una iniciativa como Sato Pans est\u00e1 prosperando a gran escala, estamos seguros de que cualquiera podr\u00e1 acceder a ella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proceso de innovaci\u00f3n de saneamiento de Water For People que incluye pruebas de ideas, mercado y escala ha demostrado que a veces las soluciones m\u00e1s simples y baratas pueden tener el mayor impacto. Las decenas de miles de familias que han instalado SaTo Pans est\u00e1n sintiendo ese impacto y est\u00e1n viviendo vidas m\u00e1s saludables, dignas y sin olores.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"4129\" src=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-scaled.jpg\" alt=\"\" class=\"wp-image-4129\" srcset=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-scaled.jpg 2048w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-300x200.jpg 300w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-1024x683.jpg 1024w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-768x512.jpg 768w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-1536x1024.jpg 1536w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2022\/01\/Rwanda03_Rulindo_Burega_20180724-18-18x12.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"3544\" src=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-scaled.jpg\" alt=\"\" class=\"wp-image-3544\" srcset=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-scaled.jpg 2048w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-300x200.jpg 300w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-1024x683.jpg 1024w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-768x512.jpg 768w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-1536x1024.jpg 1536w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2018\/07\/Rwanda03_Rulindo_Burega_20180724-8-16x12.jpg 16w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3930\" src=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-1024x683.jpg\" alt=\"\" class=\"wp-image-3930\" srcset=\"https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-1024x683.jpg 1024w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-300x200.jpg 300w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-768x512.jpg 768w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-1536x1024.jpg 1536w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-scaled.jpg 2048w, https:\/\/thewashroom.waterforpeople.org\/wp-content\/uploads\/sites\/2\/2021\/11\/Uganda_2016_MarCommAfrica2016_Masura_Masaka-3-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Piensa en tu ba\u00f1o.<br \/>\nAhora piense en ello con moscas y olores que nunca desaparecen.<br \/>\nEsta es la realidad para millones de personas en todo el mundo que usan letrinas a cielo abierto.<\/p>","protected":false},"author":5,"featured_media":1614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92,93,40,94],"tags":[830],"class_list":["post-1612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idea-testing","category-marketing-testing","category-sanitation","category-scale-testing","tag-english"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v27.7) - 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Now think about it with flies and odors that never go away. 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